ALQUIMIA
TAGS Brand Identity
DATE 2025
REGIME Academic Project
INFO
For the Alquimia rebrand, I wanted to explore the different materials, textures, and sensory elements that are part of the spa experience. I looked at how these elements contribute to the way clients feel: calm, renewed, connected, and balanced, using these sensations as a starting point for developing the visual identity.
The concept draws from nature, rituals, and alchemy, using these ideas to create a more sensory and cohesive brand experience. Rather than focusing only on beauty and aesthetics, I wanted the identity to communicate the feeling of transformation and pause that happens during each visit.
The concept draws from nature, rituals, and alchemy, using these ideas to create a more sensory and cohesive brand experience. Rather than focusing only on beauty and aesthetics, I wanted the identity to communicate the feeling of transformation and pause that happens during each visit.
